Tesla announced that Joe Ward, current Vice President for Europe, Middle East, and Africa, will be promoted to Global Head of Sales, Service, and Delivery.

This personnel adjustment marks Tesla's further integration of its global business system, strengthening the synergy of its terminal markets. During his tenure at Tesla, Ward successfully led the expansion of channels and the upgrade of service systems in the European market. His team achieved a significant increase in regional deliveries during the ramp-up phase of the Berlin Gigafactory in Germany. After this promotion, he will report directly to CEO Elon Musk and will be responsible for the overall management of the global direct sales network, after-sales service system, and logistics distribution processes. Analysts point out that this appointment highlights Tesla's acceleration in shifting from production-driven to refined market operations. With the Cybertruck entering mass production and global pricing strategies being adjusted, Ward will face challenges including balancing inventory levels across regions, optimizing consistency in customer experience, and responding to fierce competition from traditional automakers in the electric vehicle sector.