Vitalik discusses ideas for creator token design in a new post

According to Odaily, Ethereum co-founder Vitalik Buterin published a post on X discussing design ideas for creator coins. He pointed out that over the past decade, the crypto industry has achieved limited overall results in the field of content incentives. The core issue is not a lack of content supply, but rather insufficient mechanisms for filtering and discovering high-quality content. In the current context, where AI can generate large amounts of content at low cost, the industry's goal should shift from "incentivizing more content" to "identifying and amplifying high-quality content."

Vitalik believes that Substack is currently a relatively successful case of creator incentives, with its key being the platform's proactive selection and support of quality creators, rather than relying solely on mechanism design. He pointed out that existing creator coin projects generally have a structural problem where "users with high social influence dominate the rankings," rather than truly reflecting content quality.

In terms of solutions, Vitalik proposed establishing a non-tokenized creator DAO, where members vote to select creators, while maintaining clear content positioning and scale control to build a stable brand and commercial bargaining power. At the same time, creators are allowed to issue personal tokens. If they enter the creator DAO, the DAO's revenue can be used to buy back and burn the creator's tokens, turning speculators into "predictors of quality creators," thereby reducing pure speculative cycles and improving the efficiency of high-quality content selection. Vitalik stated that, in the future, effective governance mechanisms may increasingly combine prediction markets and multi-party governance structures to enhance the system's resistance to manipulation and goal alignment.