Starbucks CEO: Company Transformation Shows Initial Results, Business Recovery Has Only Just Begun

Glonghui, January 29｜Starbucks CEO Brian Niccol stated that the company has made progress on certain targets, including keeping the preparation time for each beverage within four minutes, and described the business recovery as just the beginning. He pointed out that menu innovations such as high-protein cold foam help attract both loyal and infrequent customers, and more new products will be launched in the future, while also optimizing the membership rewards program and digital experience. The company is committed to improving in-store experience and staffing, and management expects that related investments will drive profit margin recovery in the medium to long term.