Pineapple makes first move in $100m Injective treasury play
Pineapple has executed its first open-market buy of 678,353 INJ tokens valued at $8.9 million. The purchase launches the company’s $100 million Injective treasury, which it said will be staked to generate yield and strengthen its onchain presence.
- Pineapple Financial has launched its $100 million Injective Digital Asset Treasury with an $8.9 million purchase of 678,353 INJ tokens.
- The fintech firm plans to stake its INJ holdings to generate yield and integrate Injective’s infrastructure into mortgage finance operations.
- The move comes as institutional interest in Injective grows, following ETF filings and expanding real-world asset markets on the protocol.
According to a press release dated Oct. 7, the Toronto-based fintech firm has officially activated its $100 million Digital Asset Treasury strategy, funded by a private placement last month.
The initial acquisition of 678,353 Injective ( INJ ) tokens is the first tranche in a series of planned market purchases, kicking off a corporate campaign with the goal of becoming the single largest holder and staker of INJ. Notably, the Pineapple team confirmed the entire position will be staked onchain immediately.
“This initial Injective investment underscores our conviction in the strength of the $INJ token’s future and our ambition to create the world’s largest and most productive INJ treasury platform,” Pineapple CEO Shubha Dasgupta said. “This transaction marks the first of many milestones, as we establish ourselves as a pioneering DAT company and work to achieve our vision to bring Pineapple’s mortgage finance business onchain using Injective’s financial infrastructure.”
Pineapple to expand its Injective footprint beyond token accumulation
According to the release, Pineapple intends to deeply integrate Injective’s decentralized infrastructure directly into its core business lines. The company plans to leverage the blockchain for critical mortgage-finance functions, including data management, loan servicing, settlement, and the nascent field of real-world asset tokenization .
This suggests a future where elements of the home loan process could be managed onchain, an ambitious technical undertaking that goes far beyond simple token acquisition.
Pineapple’s pivot arrives during a period of notable institutional momentum for the Injective ecosystem. Just days prior to Pineapple’s announcement, asset managers Rex Shares and Osprey Funds formally filed with the SEC for a staked INJ exchange-traded fund.
This move, which places INJ alongside other digital-infrastructure assets in the ETF Opportunities Trust, signals a growing recognition of the token’s value proposition within traditional finance circles.
Simultaneously, Injective has been expanding its suite of sophisticated financial products. Earlier this month, the protocol launched onchain pre-IPO perpetual markets, allowing for leveraged trading of synthetic shares for major private companies like OpenAI.
These markets, which are fully onchain and decentralized, represent a direct effort to bridge traditional finance with DeFi, offering global access to a market segment historically reserved for large institutions. Injective’s push into real-world-asset derivatives has already seen substantial volume, with the protocol reporting over $1 billion in RWA perpetual-futures trading in recent weeks.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Wall Street giants collectively raise rate hike forecasts, US Treasury futures continue to fall, gold drops over 1% to break 4000
After the US October CPI exceeded expectations, Goldman Sachs and Nomura added a forecast for an interest rate hike in March next year, while Deutsche Bank included a forecast for a rate hike in January next year. Currently, the market has fully priced in a 25 basis point rate hike in December, with a 13% probability for a 50 basis point hike. On Wednesday, the US Treasury spot market was closed, but Treasury futures continued to fall, with corresponding yields rising by about 2 to 4 basis points, and spot gold came under pressure, dropping by 1.1%.
No Need to Worry About the Cooling Down of AI Data Center Construction? The US Import Boom Is Unlikely to Subside in the Short Term, Real Impact May Come in 2029
It takes an average of 4.8 years from finalizing investment to starting construction of a data center project, and an additional 2.6 years from construction start to becoming operational. Servers usually cannot be installed until after the building structure and racks are completed. For trade partners such as Taiwan (China), South Korea, and Mexico who rely on US data center supply chain demand, the inertia in construction timelines provides at least a one- to two-year buffer for future exports.
Federal Reserve Major Debate: When Should the Tenure of “Number Three” Williams End?
The main point of contention is whether Williams should step down in June 2028, upon completing a full 10-year term, or in June 2027, when he reaches the mandatory retirement age of 65. Analysts point out that the Federal Reserve Board holds ultimate discretion; if he leaves early, Fed Chair Waller would be able to assert greater control over the appointment to this critical position. However, forcing Williams to shorten his term could easily be interpreted as political manipulation. Williams himself is expected to serve until June 2028.
Crypto prices
More
