The Hong Kong Securities and Futures Commission tightens compliance requirements for licensed institutions hiring financial KOLs, including requiring brokers to conduct due diligence on KOLs.

Foresight News reported, according to Sing Tao Daily, that the Hong Kong Securities and Futures Commission (SFC) is planning to issue guidelines to licensed corporations to clarify the standards that must be followed when hiring financial KOLs and using digital platforms for promotion. The SFC is currently conducting informal verbal consultations with the industry. The SFC is considering tightening compliance requirements for licensed institutions hiring financial KOLs, including requiring brokers to conduct due diligence on KOLs, assess their background, reputation, and experience, and continuously monitor their activities to ensure content is accurate and not misleading, while also taking measures to identify potential market manipulation behaviors.