Trump’s World Liberty Financial To Invest Billions Into Crypto Treasury Firms
Trump family-backed World Liberty Financial is plotting a $1.5 billion move into crypto treasuries, positioning itself alongside industry heavyweights. The venture plans a public company to hold its WLFI tokens, expanding from stablecoins into high-stakes digital asset plays.
The Trump family’s DeFi project, World Liberty Financial, is preparing an ambitious $1.5 billion push into the fast-growing market for crypto treasury firms.
Crypto-based treasury remains a growing trend, with several ecosystems, including Ethereum, BNB, Dogecoin, and PENGU, already in the fold.
Trump-Linked World Liberty Financial Targets Public Market Debut
The plan involves creating a publicly listed company holding the venture’s WLFI tokens. According to Bloomberg, which cited sources close to the matter, the deal’s structure is still being finalized.
However, discussions with big-money investors in the technology and crypto industries are advancing.
The move would position World Liberty Financial alongside a growing wave of digital-asset treasury firms, which raise capital to purchase and hold cryptocurrencies.
Meanwhile, this development comes only weeks after World Liberty launched USD1, a dollar-backed stablecoin. The company initially issued WLFI tokens as a non-transferable governance asset. It has since set plans to make them tradable on the open market.
1/x $WLFI is built around USD1, a US dollar stablecoin already at $2.2B market cap.It’s fully backed by treasuries USD, regulated under the new Genius Stablecoin Bill, and designed for cross-chain use.Trump is listed as honorary founder and his sons are all involved. pic.twitter.com/mXBa4HuUCF
— VirtualBacon (@VirtualBacon0x) August 9, 2025
A week ago, the firm invested $10 million in a synthetic dollar project, signaling an appetite for broader stablecoin and DeFi infrastructure plays.
The $1.5 billion fundraising drive marks a significant escalation in its ambitions. Most digital-asset treasury firms have focused on Bitcoin and, more recently, Ethereum.
However, market participants warn that applying the model to less-liquid tokens like WLFI carries higher volatility and execution risks.
The venture fits into a broader pro-crypto agenda pushed by Donald Trump since ascending to the White House.
From Stablecoin Issuer to Treasury Contender
In recent months, Trump signed new regulations governing US dollar-backed stablecoins, a move widely seen as opening the door for institutional adoption.
The Trump family’s crypto involvement now spans multiple sectors, including a digital asset mining venture and plans for crypto (ETFs) exchange-traded funds.
Trump’s company just filed for a Truth Social Bitcoin ETF, which will track spot bitcoin and list on NYSE. pic.twitter.com/I3ejMbhyl1
— Eric Balchunas (@EricBalchunas) June 3, 2025
World Liberty Financial is at the intersection of major plays by aligning with the booming treasury model. These include political influence, regulatory shifts, and the speculative capital flows driving the crypto market in 2025.
The advent of digital-asset treasury companies has been one of the year’s defining investment stories. Like Justin Sun’s Tron, many opt to access public markets via reverse takeovers of listed shell companies.
Their pitch to investors is to buy large quantities of cryptocurrency, hold it on the balance sheet, and let rising prices generate shareholder value.
The strategy’s success depends heavily on liquidity, market timing, and token-specific demand. While Bitcoin’s deep market provides relatively safe ground for such plays, less-liquid assets like WLFI could prove more volatile in market stress.
Still, with a $1.5 billion target and high-profile backers, World Liberty Financial’s bid to join the ranks of crypto treasury heavyweights is likely to draw intense attention and debate as talks move toward a final deal.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
How much CPO demand will Nvidia Rubin Ultra generate? Bernstein: Optical value per Pod will increase fivefold
Bernstein believes that the co-packaged optics (CPO) and fiber demand driven by Nvidia's Rubin Ultra architecture will surge significantly, with the optical content per Pod rising from $1 million to $5.4 million. This will propel the size of Nvidia's optical ecosystem market to $46.8 billion by 2028 (a 91% annual increase). Although the industry faces supply bottlenecks with InP substrates, the outlook remains positive. The institution reiterates its “outperform” rating for Lumentum, Coherent, and Ciena.
UBS Q3 implements a two-way strategy with gold options, heavily invests in technology stocks, and builds positions in SK Hynix (SKHY.US)
UBS Group (UBS.US) has submitted its Q3 holdings report (13F) as of September 30, 2026.
SpaceX (SPCX.US) reportedly attempts “de-Nvidiaization” at the rack level: developing Kessel cabinets to bypass L6 compute boards, purchasing only chips
SemiAnalysis: SpaceX has developed its own Kessel cabinet, bypassing Nvidia's L6 cards to provide more options for manufacturing its own hardware.
$3.7 billion “data center power equipment prepayments” abandoned! What did "the most active buyer of gas turbines", SoftBank, see?
In the second quarter of fiscal year 2026, SoftBank reported a net loss of $7.1 billion, primarily due to a $3.7 billion impairment charge from a $9.5 billion advance payment for power generation equipment for US data centers—of which about $2.9 billion was non-refundable and effectively lost. The CFO admitted that SoftBank placed orders before the project plan was finalized, and is now conducting a comprehensive review of its procurement strategy. "The most aggressive purchaser of gas turbines has now written off the deposit in this way."
Crypto prices
More
