Base’s Jesse Pollak Rallies Support to Back On-Chain Creator Coin Index
Jesse Pollak is calling on crypto funds to invest in creator coin indexes, marking a bold push toward institutionalizing on-chain culture.
Base creator Jesse Pollak is calling on crypto funds to seize a “no-brainer” opportunity to take a $5 million+ long position in a diversified index of on-chain creator coins.
The interest comes amid growing interest in the on-chain economy at both institutional and political levels.
On-Chain Creator Coins as a New Investment Frontier
Jesse Pollak’s remarks, shared on X (Twitter), kicked off a discussion about the financial infrastructure needed to back what some see as the next frontier of crypto, the on-chain creator economy.
“Who is going to be the first fund to take a scaled (e.g. $5m+) long hold position in an index of on-chain creators? Seems like a relatively no-brainer opportunity to win as the on-chain creator economy grows,” Pollak wrote.
The post drew immediate engagement, with OctaneAI CEO Matt Schlicht asking about the prospective starting point for such an initiative.
I would pick an overall $ spend, then come up with some rough heuristics for what a high potential creator coin looks like (eg audience, content quality, commitment to it, etc), then allocate across all existing creators that fit it and build tooling to buy into new ones early
— jesse.base.eth (@jessepollak)
The idea echoes traditional venture allocation frameworks such as US treasuries going on-chain and the S&P 500 doing the same on Avalanche via Centrifuge.
However, in Pollak’s case, the application is to individual content creators who tokenize their output or influence via on-chain assets.
According to the Base chain executive, each creator should have a primary token that ties to their content coins.
“One creator coin that is paired with every piece of content coin,” he explained, in response to questions about the structure.
The comments align with Pollak’s vision of turning Base into the foundational layer for on-chain culture and content.
BeInCrypto reported that Base’s vision is to expand the on-chain creator ecosystem, fostering virality and creativity. It also aims to lower the barrier for non-crypto users to engage with blockchain technology.
everyone should be able to make a living onchain
— jesse.base.eth (@jessepollak)
BeInCrypto also reported Jesse Pollak’s view on content coins, citing the potential to empower creators without reliance on speculative communities.
Meanwhile, indexing creator coins could signal a new investment category in crypto, going beyond protocol tokens and toward individuals or communities with influence.
Nevertheless, while creator coins are not new, large-scale investment and valuation infrastructure remain underdeveloped.
Pollak’s push may be an early effort to change that. His approach borrows from venture capital and meme coin mechanics. However, it targets long-term exposure to a growing sector.
It also mirrors the early days of NFT indexing, but with creators as the anchor rather than digital art or collectibles.
With content coin experiments already live on Base and a wave of new creators testing token-based economies, funds that move early may help shape and capitalize on the emerging on-chain attention economy.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
How much CPO demand will Nvidia Rubin Ultra generate? Bernstein: Optical value per Pod will increase fivefold
Bernstein believes that the co-packaged optics (CPO) and fiber demand driven by Nvidia's Rubin Ultra architecture will surge significantly, with the optical content per Pod rising from $1 million to $5.4 million. This will propel the size of Nvidia's optical ecosystem market to $46.8 billion by 2028 (a 91% annual increase). Although the industry faces supply bottlenecks with InP substrates, the outlook remains positive. The institution reiterates its “outperform” rating for Lumentum, Coherent, and Ciena.
UBS Q3 implements a two-way strategy with gold options, heavily invests in technology stocks, and builds positions in SK Hynix (SKHY.US)
UBS Group (UBS.US) has submitted its Q3 holdings report (13F) as of September 30, 2026.
SpaceX (SPCX.US) reportedly attempts “de-Nvidiaization” at the rack level: developing Kessel cabinets to bypass L6 compute boards, purchasing only chips
SemiAnalysis: SpaceX has developed its own Kessel cabinet, bypassing Nvidia's L6 cards to provide more options for manufacturing its own hardware.
$3.7 billion “data center power equipment prepayments” abandoned! What did "the most active buyer of gas turbines", SoftBank, see?
In the second quarter of fiscal year 2026, SoftBank reported a net loss of $7.1 billion, primarily due to a $3.7 billion impairment charge from a $9.5 billion advance payment for power generation equipment for US data centers—of which about $2.9 billion was non-refundable and effectively lost. The CFO admitted that SoftBank placed orders before the project plan was finalized, and is now conducting a comprehensive review of its procurement strategy. "The most aggressive purchaser of gas turbines has now written off the deposit in this way."
Crypto prices
More
