Mexican real estate firm Grupo Murano plans to build a $10 billion Bitcoin treasury within five years

According to ChainCatcher, as reported by Bitcoin Magazine, Grupo Murano, a Mexico-based real estate company with a market capitalization of $1 billion, is launching a strategy to "integrate Bitcoin into its operations." The aim is to optimize its financial position by shifting from a traditional heavy-asset model to a Bitcoin-centric financial management approach. The company manages hotels under brands such as Hyatt and Mondrian, as well as residential and commercial properties in cities like Cancun and Mexico City. It plans to convert assets into Bitcoin through refinancing and sale-leaseback arrangements. This approach can reduce debt and equity on the balance sheet while maintaining operational control.

Murano's goal is to build a $10 billion Bitcoin treasury within five years. The company also plans to accept Bitcoin payments at all its hotels and will explore opportunities to host Bitcoin conferences at its properties. Murano will continue to focus on high-margin development projects, allocating 20-30% of its business to real estate and 70-80% to Bitcoin holdings.