Metaplanet Buys $94 Million in Bitcoin, Targets 100 BTC
- Metaplanet accumulates 16.352 BTC with new purchase
- Company aims to reach 100 bitcoins by 2026
- Metaplanet's BTC yield now exceeds 435%
Metaplanet, a Tokyo-based investment firm, announced the acquisition of an additional 797 bitcoins for approximately $93,6 million, according to a statement released on July 14, 2025. The purchase was made at an average price of $117.451 per unit, reinforcing the company's aggressive strategy focused on accumulating Bitcoin as a treasury asset.
With this transaction, Metaplanet's total Bitcoin holdings rise to 16.352 BTC, acquired at a total cost of approximately $1,64 billion. The company's average purchase price to date is $100.191 per Bitcoin. According to CEO Simon Gerovich, the accumulated appreciation of the position by 2025 has already reached 435,9%.
The recent move follows an even larger $238 million purchase the previous week. Gerovich stated that the company is focused on the first phase of its two-step strategy, whose initial goal is to accumulate as much bitcoin as possible before moving on to the next phase, which involves using BTC as collateral to raise capital.
“We need to accumulate as much bitcoin as possible to get to a point where we reach escape velocity, which makes it very difficult for others to catch up,” Gerovich said.
Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $ BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima
— Simon Gerovich (@gerovich) July 14, 2025
In the second phase of the plan, the company intends to use its digital assets as collateral to finance acquisitions of profitable businesses that complement its long-term vision. So far, the strategy has generated significant returns, placing Metaplanet among the best-performing stocks on the Japanese stock exchange in 2025, outperforming companies like Toyota and Sony.
Metaplanet is currently the fifth-largest corporate holder of BTC in the world. The company's plan is to reach 100 bitcoins by the end of 2026 and subsequently control 1% of the cryptocurrency's total circulating supply by the end of 2027.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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