DeLorean Launches $DMC Token as It Accelerates Into Web3 and EV Markets
Venture capital firm ThreeD Capital has announced its backing for the successful launch of DeLorean Labs’ new cryptocurrency token, $DMC, marking a pivotal moment in the legendary automaker’s evolution into a digital and electric future.
Venture capital firm ThreeD Capital has announced its backing for the successful launch of DeLorean Labs’ new cryptocurrency token, $DMC, marking a pivotal moment in the legendary automaker’s evolution into a digital and electric future.
Launched on June 24, 2025, the $DMC token is now actively trading on major crypto exchanges including Bitget, Kraken, KuCoin, Gate, Binance Alpha, and MEXC. As part of its investment, ThreeD Capital holds over 179 million $DMC tokens and 332,518 shares in Gullwing Holdings Inc., the parent company of DeLorean Motor Company (Delaware).
The $DMC token launch on @SuiNetwork has just begun, but early short-term volatility is just a bump in the road. @DeLoreanlabs is all-in for the future, crafting a Web3 ecosystem that blends DeLorean’s legendary brand with real-world impact. $DMC is more than a token—it’s a… pic.twitter.com/54Pmrd0nYI
— DeLorean Labs (@DeLoreanlabs) June 24, 2025
This launch coincides with DeLorean’s transformation from a nostalgic 1980s automotive icon into a next-generation electric vehicle (EV) brand. Through its Web3 innovation division, DeLorean Labs, the company is merging its EV resurgence with blockchain integration. Recently, it introduced NFT-based vehicle build slots for the upcoming Alpha-5 EV, allowing enthusiasts to reserve and trade production slots on-chain. To support this innovation, a dedicated NFT marketplace is currently in development.
Commenting on the milestone, Sheldon Inwentash, CEO of ThreeD Capital, stated:
“DeLorean’s fusion of nostalgia, EV innovation, and blockchain utility positions it as a powerful disruptor across both automotive and digital sectors.”
Building on that momentum, DeLorean Labs also rolled out FLUX Protocol, a blockchain-based reservation and analytics platform designed to facilitate secure and transparent EV transactions. Developed in partnership with Mysten Labs and the Sui Foundation, FLUX aims to decentralize the EV ownership experience while expanding on DeLorean’s earlier NFT campaigns and community-driven initiatives.
In parallel, DeLorean’s Web3 strategy continues to gather momentum through strategic alliances with key players, including Animoca Brands’ Motorverse, Karate Combat, Delphi Digital, Readyverse Studios, and MoonPay—further solidifying the brand’s presence within the metaverse and digital asset space.
Building on this ecosystem, MoonPay has launched MoonPay Labs, a new accelerator program designed to nurture early-stage Web3 startups. The initiative will offer selected teams capital, product development support, and go-to-market strategies, signalling further infrastructure growth for brands like DeLorean that are leveraging crypto and Web3 to redefine legacy industries.
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