Michael Saylor Invites Apple To Bet On Bitcoin
Should we still buy bitcoin? The question doesn’t even cross Michael Saylor’s mind. The founder of MicroStrategy no longer proposes: he calls. Again and again. His favorite slogan, “orange pilled,” sounds like an order. And this time, it is Apple he is targeting. Saylor thinks big, or maybe he is right. One certainty remains: he believes bitcoin can be the future monetary standard for tech giants. An almost religious faith, serving a single asset.
In brief
- Saylor criticizes Apple for prioritizing share buybacks over purchasing strategic bitcoin.
- The MicroStrategy CEO defends bitcoin as a store of value superior to traditional stocks.
- Apple maintains a fuzzy relationship with bitcoin, caught between technological curiosity and regulatory rejection.
- Many institutions are accelerating their BTC purchases, without waiting for Cupertino’s green light.
Bitcoin versus “buyback”: Saylor’s call to Apple
In a blunt tweet, Michael Saylor states: “Apple should buy Bitcoin“. This is not a discreet suggestion. He says it the day after Apple announces a massive share buyback program: 110 billion dollars. It is this choice that makes the entrepreneur leap.
Jim Cramer, the well-known stock market commentator, also criticizes the strategy:
The largest share buyback in history, and the stock collapses.
Saylor sees this weakness as an opportunity. He advocates for a strategic allocation towards BTC , which he calls the “supreme store of value“.
For him, buybacks generate no real innovation or growth. Conversely, holding bitcoin would be an act of confidence in a new economic standard. Strategy currently holds more than 582,000 BTC. The company has made it the cornerstone of its financial strategy, with remarkable capitalization results.
Apple and bitcoin: a story of thwarted attraction
The connection between Apple and bitcoin is more complex than it seems. Officially, the company has never shown active support for BTC. Yet, contradictory signals punctuate its recent history. In 2021, Tim Cook admitted:
I own Bitcoin and Ethereum, in a personal wallet.
But he immediately stated that Apple had “no plans” to invest in cryptocurrencies.
Another example, Satoshi Nakamoto’s white paper was hidden in certain versions of macOS. It was quietly removed in April 2023. An anecdote revealing an internal discomfort towards bitcoin.
Finally, Apple banned certain BTC donation apps from its App Store, including Vexl, citing strict rules. The result: the company cultivates an image of neutrality, which sometimes borders on ambiguity.
So, why does Saylor insist so much? Because he sees in Apple the first company able to break this taboo. A strong brand, colossal cash flow, and an aura of innovation that could restore the image of BTC.
Bitcoin: the train is passing, with or without Apple
The market is not waiting. If Apple hesitates, others are rushing forward. Right now, there is a true institutional rush toward bitcoin. The macroeconomic context, clearer regulation, and the arrival of spot ETFs in the United States are changing the game.
- Strategy now holds 582,000 BTC for a value of 40.8 billion dollars;
- Fidelity, BlackRock, and Ark Invest have positioned themselves via BTC funds;
- Bitcoin ETFs in the United States accumulate billions in net inflows each week;
- The BTC price remains resilient above 66,000 dollars despite short-term volatility;
- Major banks are exploring bitcoin-related services for their premium clients.
The trend is clear. BTC is entering a new era where institutions become the drivers. Waiting longer risks buying at a higher price or missing the momentum.
Apple and Bitcoin , two giants on parallel trajectories. If convergence happens, it could change history. Michael Saylor, isolated in his preaching against the GAFAM, will he be heard this time?
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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