Analysis: The Rumble-Tether alliance becomes an important attempt to break the traditional media and financial control

According to Reclaim The Net, the video platform Rumble, favored by free speech audiences, reached an astonishing 1.79 million viewers on US Election Day, surpassing the record of 1.04 million during the presidential debates in September. This achievement puts Rumble among the top three streaming services. Over the weekend, Rumble reached a $775 million investment agreement with stablecoin giant Tether, of which $250 million will be used to attract creators, acquire strategic assets and strengthen Rumble Cloud infrastructure. This collaboration marks an important step for Rumble in its global expansion and challenge against big tech companies' monopoly on cloud services while providing creators with a new revenue model based on cryptocurrency. The resonance between Rumble and Tether on free speech and decentralization makes this cooperation an important attempt to break traditional media and financial control.