Bitget Challenges Crypto’s ‘Mass Adoption’ Narrative With Anti-Bias Pledge

Victoria, Seychelles, March 4, 2026 — Bitget, the world’s largest Universal Exchange (UEX), has unveiled its Crypto Anti-Bias Pledge as part of its International Women’s Day initiatives, raising a fundamental question for the blockchain industry: how can digital assets reach mass adoption while half of the global population remains underrepresented?

Women account for roughly half of the world’s population and are expected to control more than $83 trillion in global wealth by 2030 as part of the largest intergenerational wealth transfer in history. Despite this shift, women represent only about a quarter of cryptocurrency users today, highlighting a disconnect between the market crypto seeks to serve and the audience actively participating in it.

“Markets ultimately reward performance, not perception,” said Gracy Chen, CEO of Bitget and founder of the Blockchain4Her initiative. “When we talk about building the financial infrastructure for the future, we have to ask whether it truly reflects the global market it intends to serve. If half the population feels excluded or unsupported, then the ceiling for adoption is self-imposed.”

Structural gaps remain visible across the sector. A Bitget study found that female-led blockchain startups receive approximately 6% of total industry funding, even as broader research shows that female founders frequently generate higher returns per dollar invested than their male counterparts. Access barriers, knowledge gaps, and tightly networked hiring or funding pipelines continue to shape participation across the ecosystem.

The Crypto Anti-Bias Pledge addresses these gaps through three areas of action: education and access, equal opportunity, and zero tolerance for harassment in professional and community environments.

Education also plays a central role in the initiative. Through a partnership with UNICEF, Bitget supports programs that provide blockchain and digital skills to 300,000 people, with roughly 90 percent of participants expected to be girls and young women. The effort forms part of the broader $10 million Blockchain4Her initiative designed to expand access to emerging financial technologies.

The pledge also highlights internal benchmarks around merit-based advancement. In recent internal performance evaluations at Bitget, several of the highest-scoring employees were women, reflecting a culture where progression is determined by measurable results rather than background or identity.

Finally, the initiative emphasizes the importance of safe and respectful professional environments. With more than forty percent of senior management positions at Bitget held by women, policies addressing harassment and discrimination remain central to maintaining workplaces where talent can operate without barriers.

Blockchain technology emerged from ideals of decentralization and equal access. According to Bitget, those principles must extend beyond software architecture to the people who build and participate in the ecosystem. As the digital asset industry expands, the ability to reflect the full diversity of the global economy will shape whether its promise of universal access becomes a reality.

To read the pledge, visit here.

About Bitget

Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.

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